Description
The course begins with the core principles of digital marketing, including the explosive growth of digital devices and social media, digital tools for competitive research, buyer personas, content marketing, and creative strategy.
Moving ahead, the course will provide insights on various digital channels for planning, e-commerce, digital leadership, digital strategy execution, omnichannel strategies, and social customer service to offer customers a consistent brand experience across all touchpoints.
This course focus on diving deeper into behaviour, skills, and knowledge essential to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy.
