Description
Digital marketing or online marketing is the promotion of a brand & its products/services using online channels. It includes a variety of topics such as content marketing, email marketing, social media marketing, search engine marketing, search engine optimization, etc. This course will offer the learners key insights into different disciplines of online marketing and help them master essential skills to effectively leverage its impact on the clients.
The digital marketing course we provide is a certification program that transforms the learner into an online marketer who can handle various sections of digital marketing that include SEO, social media marketing, pay-per-click, conversion optimization, content marketing, Google Ads, email marketing and many more.
This online course gives you in-depth knowledge and understanding of the most important and updated concepts of digital marketing. It offers practical knowledge and real-world assignments that help you gain experience in this domain and prepares you to start a career in this industry.
If you are an avid learner seeking to understand the factors that are transforming businesses today and how effective online marketing strategies help a business to grow, survive and thrive in today’s competitive environment, then this program can be much beneficial to you.
Course Summary
The course begins with the core principles of digital marketing, including the explosive growth of digital devices and social media, digital tools for competitive research, buyer personas, content marketing, and creative strategy.
Moving ahead, the course will provide insights on various digital channels for planning, e-commerce, digital leadership, digital strategy execution, omnichannel strategies, and social customer service to offer customers a consistent brand experience across all touchpoints.
This course focus on diving deeper into behaviour, skills, and knowledge essential to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy.
Who can opt for a Digital Marketing Course?
Anybody who has an interest in advertising and the use of modern technologies and digital devices like social media, websites, smartphones, computers and tablets can get into a digital marketing career. By pursuing a course in digital marketing, you’ll get an idea of what it is all about.
Our Digital Marketing course is suitable for people from all walks of life like students, graduates & post graduates, job seekers, working professionals, entrepreneurs and freelancers. Through the completion of this course, every growth-minded student, professional and entrepreneur can leverage versatile skills to execute digital marketing campaigns, win clients, and collaborate with other people and agencies in the same field.
Based on the online marketing experience acquired through the course, the learners can outline the plans required to meet the business objectives, engage buyer personas with the right marketing channels, and improve overall customer experience. We also provide guidance on different ways to generate income using your digital devices and social media channels. The major advantage of this career is that you can work freely from anywhere, just using a laptop with a reliable internet connection.
Upon course completion, you will be receiving a digital marketing certificate that adds credibility to your professional career and validates your ability to lead digital marketing efforts in an organization.
